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Workshop: Raise More Money with a Digital Fundraising Plan
September 27 @ 1:00 pm - 4:00 pm
Center for Nonprofit Excellence Members: Free
Digital fundraising can work for your organization. But there is so much hype, that may be hard to believe. This class will examine fundraising through websites, e-mail and social media. Join us to learn strategies and tools to maximize your return on investment in online fundraising. We will discuss how to select appropriate channels and tactics then how to measure the results. You will learn to think strategically about your investment in digital fundraising to ensure that you increase the efficiency and effectiveness of your fundraising efforts.
As a result of this class you will learn:
- The tools available for digital fundraising,
- How to identify which tools will work best for your organization
- How to measure the effectiveness of the tools you select
About The Trainer: Sara Leonard, MBA, CFRE
Executive Director • Director of Development • Major Gifts Officer • Director of Advancement
Board Member • Executive Committee Member • Trainer • Mentor
In her 30 years of nonprofit work, Sara has held many titles and been a solutions-oriented advancement professional.
She received her Bachelor’s Degree in Business Administration from the University of Tampa and an MBA from the University of South Florida. She is a Certified Fundraising Executive and has been named as a Master Trainer by the Association of Fundraising Professionals.
As the founding director of the Nonprofit Leadership Center’s Fund Development Academy, Sara created an extensive curriculum of fundraising and board governance courses. She has had the privilege of working with organizations to achieve their fundraising goals through instruction, coaching and consulting. She continues to serve as an instructor for the Fund Development Academy.
She has worked in the nonprofit sector raising funds for healthcare, educational and cultural organizations. She managed development operations including identification, cultivation, solicitation, and stewardship of donors, managing annual giving, major gift cultivation and solicitation, training and management of staff, board and volunteers, foundation and corporate support, sponsorships, annual funds, special events and in-kind support. She is widely considered an expert in crisis fundraising and has guided organizations through capital campaigns – both large and small.
Sara serves as the Immediate Past President of the Suncoast Chapter of the Association of Fundraising Professionals. She is a former board member of the AFP Florida Caucus and New Tampa Young Life. She lives in Tampa with her husband and two children.